Unlock the Power of Place
Are you dealing with questions of where to locate a new branch, in which area to target new customers, or how to optimise business in the context of space? We are here to help.
Location Intelligence in Business
We specialise in the field of spatial analytics, working with business and geodata data — visualising different data tiers to reveal patterns, understand complex relationships, and see business opportunities in the context of space. This approach can be applied to any industry and tailored to exact client requirements.
Combining internal client data, external data, and Deloitte expertise, Location Intelligence (LI) can reveal more than a "flat" Business Intelligence solution. The answers to the most important questions are best found by putting the relevant data in the context of location.
We can help you find answers to questions such as:
- Where to open a new branch or provide new service?
- Which branches to reduce to optimise the network?
- How to assess the territory for entry of a new service or product into a new region?
- Where to target the next marketing campaign with respect to socio-demographic attributes?
- How to optimise supply routes?
- How to optimise the energy network for higher efficiency and lower costs?
- How to visualise the fleet in real time?
- How to identify new business partners for increased sale?
Geographic Foundation
Transport hubs, road networks, residential zones, and points of interest form the spatial baseline for every analysis.
Data Enrichment
Socio-economic indicators, purchasing power indices, and customer segmentation models layered onto geography.
Actionable Insight
Spatial analysis translated into concrete business actions — network expansion, targeted campaigns, and risk mitigation.
Tool-Agnostic Delivery
Ongoing analytical tool or one-off strategic analysis — built in QGIS, Power BI, or Python to fit your environment.
Where Location Intelligence can help
Revenue Potential
Uncover new opportunities, untapped customer segments, and white-spot markets through spatial analysis.
Cost Efficiency
Optimise networks, routes, and resources by understanding geographic demand and supply patterns.
Clear Business Overview
Effective use of geographic data provides real-time insight into performance across the entire operating footprint.
Data-Driven Decisions
Support digital transformation by combining client data and geodata into a single decision-making platform.
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