The European Union introduced the so-called Digital Finance Package, composed of finance and retail payment strategies, as well as two pieces of legislation – Digital Operation Resilience Act (DORA), Markets in Crypto Assets (MiCA) – followed by a pilot regime enabling market infrastructures to propose new and innovative Distributed Ledger Technology (DLT) solutions within a secured and regulated environment.

The package aims to set up harmonized, secured and innovative regulatory framework for crypto-assets issuance, distribution and servicing. It composes of two main parts.

Crypto assets will fit into the future financial ecosystem in the same manner the current market is issuing, distributing, registering and protecting financial instruments. This package is not solely a list of new regulatory requirements to tighten up this industry. It presents a unique opportunity to develop modern digital services and products in the financial industry.

First and foremost, the Metaverse and Web3 offer new and exciting ways for brands to engage with their customers and create unique and immersive experiences. The immersive nature of the Metaverse allows brands to create digital environments that are tailored to their specific products, services, and brand identity, allowing for a level of customization and personalization that is not possible in the physical world. A big advantage of Web3 for customers is also that they do not have to create multiple accounts to login across different platforms or loyalty programs as they can just login with their digital identity.

In addition, the decentralized nature of Web3 offers opportunities for brands to create new business models and revenue streams. For example, brands can use blockchain technology to create their own digital assets, such as Digital Collectibles, which can be used to represent an ownership of physical or digital goods. These assets can then be traded and sold in the open market, generating new sources of revenue for the brand.

Furthermore, Web3 and the Metaverse present space for brands to create more personalized and engaging customer experiences. For example, brands can use blockchain technology to create customer loyalty programs that reward customers with digital assets or other incentives for engaging with the brand. These programs can be tailored to the specific needs and preferences of individual customers, creating more personalized and rewarding experience. By leveraging futuristic technologies, brands can create new business models, generate new revenue streams, and offer more personalized and engaging customer experiences.