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Let’s talk about the most stressful part of
school mornings.

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No, I’m not talking about the missing shoe

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or that last-minute permission slip.

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It’s: What are we packing for lunch today?

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If that sounds familiar, you’re not alone.

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In Deloitte’s recent survey of 1,200 parents,
45% told us that figuring out what to pack for

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lunch is one of their biggest daily headaches.

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Nearly half of parents expect lunch costs to go
up.

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Two-thirds are planning changes.

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They’re switching from name brands to store
brands.

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They’re buying more shelf-stable foods and
skipping pricey extras.

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Now we also asked parents, what’s a reasonable
amount to spend on back-to-school lunches?

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Parents told us about $164 per month, which is
about $7.50 a day,

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as a reasonable budget for lunch.

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Now that’s a tight target, especially if you’ve
got picky eaters.

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So, here’s where grocers can step in:

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Affordable lunch bundles,

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five-day lunch kits, kid-friendly recipes that
don’t require culinary degrees.

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Make it grab-and-go, both online and in-store.

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Text reminders have been caps that say, “We’ve
got Tuesday covered.”

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Solve for stress, not novelty.

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Help parents get through the week, and they’ll
keep coming back.

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For retailers who can make lunch planning
easier and more affordable,

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there’s a chance to really stand out this
season and help families feel a little less

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stressed.
All right, back-to-school dad joke.

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Why did the sandwich get good grades at school?

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Because it was on a roll.