WEBVTT
X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0

25789065-9fd6-4a68-98dc-f2bb02e874c8
00:07.000 --> 00:12.550
Ahead of this year’s holiday shopping season,
retailers are facing many changes behind the

90c81900-54f6-4066-9506-107a3052ca7f
00:12.550 --> 00:16.670
scenes. Responding to trade policy and new technology,
for example.

9cbbaa31-569a-45d9-9bbd-c290a05983b3
00:16.750 --> 00:20.379
But they’re also responding to a big shift
happening at the front of the store.

8f15f6cc-ca21-409f-8132-4f9ee5bdc635
00:23.139 --> 00:28.409
Our survey of 50 major retail buyers shows that
consumers are changing in meaningful ways.

20f4a95b-98b3-45d9-ba26-65fae468c682
00:29.770 --> 00:34.580
Seventy-six percent of the retailers we surveyed believe
shoppers are focused almost entirely on

ffe3dd1b-8b0c-41b3-a08f-2ae31860404a
00:34.580 --> 00:39.419
promotions this year, waiting for sales before
they purchase discretionary items.

2c81f5d4-213f-4aa7-8578-2554c55ce255
00:40.599 --> 00:44.229
And they’re often reaching for private-label
products—the store brands.

b8c03acc-447d-4b4f-9cb3-fd11af1b0a40
00:45.119 --> 00:49.840
Retailers expecting sales of their store brands
to grow faster than big national brands, this

473aaa75-d8c7-4ebf-a92e-65a9a2e6605a
00:49.840 --> 00:54.200
holiday season. Value, in many cases, is outweighing brand
loyalty.

ed44078a-79e1-4f92-9e2a-5162b0437922
00:54.200 --> 00:57.159
Retailers should take note.

9ccde46e-f04b-4b1c-8fb4-066c9d6193b0
00:57.599 --> 01:01.919
They’re expanding their selection of low-price
options and planning promotional events even

735d46e4-38d7-4864-9887-5c36cea85dfe
01:01.919 --> 01:03.330
earlier in the season.

66d146df-6bd0-4497-9d93-81f90bc0d727
01:03.639 --> 01:08.190
In fact, 84% told us they’re planning holiday
sales in early October.

7112ad10-c17d-4868-a104-06bd7b4fceb2
01:08.919 --> 01:10.589
But here’s what’s really interesting.

fcd3cf33-8437-4c4f-9bef-eef3c35ae43f
01:11.050 --> 01:14.559
Despite all these challenges, retailers are
optimistic.

32acc375-0091-4326-9e68-035414ead1a5
01:15.169 --> 01:19.129
They expect sales to rise 4.5% on average this
season.

a2e7497e-07ff-4ef7-ba4a-98725755b75f
01:20.190 --> 01:24.589
That’s impressive for an industry facing trade
uncertainty and increasingly cost-conscious

b1be113b-a61d-419a-ab2a-13948fa27379
01:24.589 --> 01:27.430
customers.
The companies coming out ahead aren’t just

020fc5fc-c156-4194-9a29-ea2cf52c6448
01:27.430 --> 01:29.699
reacting to change, they’re anticipating it.

882d8c91-84a0-4d57-8176-bb9d9943ba8a
01:30.190 --> 01:34.220
They’re acting early, sourcing smart, using
technology effectively,

686fc37b-e43b-444c-83e4-1232f7be3295
01:34.309 --> 01:36.110
and finding new ways to deliver value.

cef1b978-f02b-49fe-bc9f-6f534580764c
01:37.000 --> 01:40.559
Right now, what people want is a good deal on
their holiday shopping—

76d3858c-b927-4dc5-8413-42c9311d05a6
01:41.459 --> 01:45.639
even if they don’t realize just how much
innovation is helping behind the scenes to make

d816ffb1-c53e-4027-afb3-3df561c41f64
01:45.639 --> 01:46.440
that possible.