WEBVTT
X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0

00:06.474 --> 00:09.487
Generative AI may not boost revenue as quickly as 

00:09.687 --> 00:11.836
some enterprise software companies had expected. 

00:12.036 --> 00:16.000
Consider the sheer scale of the market, in 2024, 

00:16.200 --> 00:18.299
Global enterprise software firms brought in 

00:18.499 --> 00:21.274
an estimated $860 billion in revenue. 

00:21.474 --> 00:24.750
Data analysis from Deloitte projects that GenAI features 

00:24.950 --> 00:28.674
will only add about $10 billion more. In other words, 

00:28.874 --> 00:31.440
just a drop in a very large bucket. 

00:31.640 --> 00:35.734
Currently, buyers seem to see GenAI as table stakes, 

00:35.934 --> 00:39.503
features they expect, but aren't willing to pay extra for

00:39.703 --> 00:43.814
until customers can see and can measure the value 

00:44.014 --> 00:47.506
of these features, the monetization of GenAI remains in question.

00:47.706 --> 01:02.000
(end)