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Today restaurants are being challenged to
reimagine their loyalty programs in ways that

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go well beyond the basic punch card.
While restaurant loyalty programs continue to

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evolve in both offerings and popularity, many
brands still only rely on traditional earn and

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burn rewards.
At Deloitte, we believe frequent diners need a

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better seat and experience at the table.
We take a deeper dive into how restaurants can

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upgrade current programs to strengthen customer
loyalty based on our annual loyalty survey

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findings, many consumers participate in
restaurant loyalty programs.

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However, if you are likely to be loyal to any
one brand,

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so what can your business do to stand out from
competitors, consumers are hungry for brands

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that align with their values and needs.
And while transactional benefits have always

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been important to loyalty members,
incorporating emotional experiences can keep

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them coming back for more by leveraging
features like exclusive access,

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priority services and personalization.
You can maximize the value of your loyalty

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program perks, such as early access deals and
member only promotions,

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give the feeling of customer exclusivity, which
can drive consistent use of the program and

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increase engagement and priority services like
skipping the drive thru line can incentivize

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customers to buy directly from you.

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Targeted offers are also a great way to
personalize the experience for guests.

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However, restaurants need accurate data to
execute this Well,

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restaurants should ensure data can support this
by investing in robust processes that get to

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know your customers.

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Consumer loyalty is essential to any industry
now is the time for restaurants to stand out.

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Deloitte can bring the experience and knowledge
to help you create a loyalty program that keeps

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regulars coming back to the table.
Are you ready for a loyalty program that better

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serve your customers and your brand?