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The question behind how to earn money
with green products is something that

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keeps everyone awake.

4c02549f-7d45-4db9-beeb-357cb0b69b3a-0
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My name is Baju Ratna,
I'm leading the chemical sector for

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Deloitte.

3fe6a826-940b-4f6e-b2e6-1e850d52160e-0
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Covestro is a high performance polymers
business.

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It is our vision to be fully circular.

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I'm Sujeta Govil,
chief commercial officer.

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The essence of the project is that it's
not good enough to introduce circular or

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sustainable products in the market
because of regulatory aspects.

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You want as a company earn money with it.

dffe53e8-37b5-45b7-97f6-56461cb9477b-0
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My name is Amadios Pezka,
I'm a partner with Monitor, Deloitte,

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Cavestro and Deloitte.

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We share a common vision.

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We believe in circular future and we have
same level of passion.

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We don't wait,
we want to drive for it together.

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My name is Susan Shen Xu,
I'm responsible for monetise circular

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economy initiative at Cholestral.

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When you're building partnerships,
I look for shared agenda and a really

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deep understanding where the ball needs
to land.

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This project was very different from
typical consulting projects.

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This is a true collaboration where we as
Deloyed bring in our expertise in

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monetization strategies.

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Together.

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We decide that we need to develop this
innovative framework with real life

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projects.

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The framework is a customer centric
strategy framework.

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It's really an end to end business
development approach and it helps us to

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define what is the problem that we solve
for, for whom,

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what do we offer and how do we charge for
it to Co create value together with our

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customers.

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As a pilot,
we picked very concrete product groups

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and went through the entire marketing
life cycle to monetise those green

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products covering different materials and
targeting at different application

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industries.

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The pilot teams were actually deploying
it in practice.

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We're making it more robust.

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We're challenging it.

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I think that's the beauty of the 2 forces
coming together to create that very,

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very structured framework that can be
used as a scalable framework for other

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industries, a circular product,
go to market.

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It's a new journey,
it's a new way of thinking.

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We were awarded with the Best of
Consulting award.

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And when you win a prize together then
you know you have done many things very

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good.

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I believe it's a fantastic collaboration
and I believe that we can do lots more of

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this to move it forward.