WEBVTT X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0 00:05.969 --> 00:08.170 Hey everyone. Welcome back to the cube. 00:08.180 --> 00:11.630 Lisa Martin here with Stretch. Coming to you from the show floor Mascone, 00:11.640 --> 00:16.739 south of Google Cloud. Next 23 from sunny, I think sunny San Francisco. 00:16.750 --> 00:18.780 Have you been outside? I haven't been outside in a while. 00:18.790 --> 00:20.719 So it was sunny this morning. That's for sure. 00:20.729 --> 00:23.770 So let's just say it's sunny now. We're going to have a great conversation with a 00:23.780 --> 00:26.940 couple of guests about one of my favorite topics, not sustainability. 00:26.950 --> 00:32.884 We've got Jamie Souk here and climate leader for the alphabet Google Alliance at Deloitte. 00:32.895 --> 00:36.615 Great to have you, Jamie. Great to be here and Neil joins us as well. 00:36.625 --> 00:41.404 Director and global head of new products, business development and industry solutions, 00:41.415 --> 00:43.805 Google Maps platform guys. Great to have you. 00:43.814 --> 00:46.555 I'd love to have you do a little introduction to yourselves. 00:46.564 --> 00:50.264 So the audience gets to know you a little bit, a little show and tell Jamie, 00:50.275 --> 00:54.284 we'll start with you. Perfect. So, Jamie Souk at Deloitte, 00:55.970 --> 01:00.970 grew up, dad was a teacher and mom was a nurse. Taught me three simple things, 01:02.130 --> 01:07.480 work hard, be authentic and leave things a little better than you got them. 01:07.629 --> 01:10.650 And I think that's our job in terms of sustainability. 01:10.769 --> 01:13.730 How do we take the planet we have on a global scale? 01:13.809 --> 01:18.260 Leave it a little bit better than what we received. 01:18.269 --> 01:21.379 That's what we're looking to do with Deloitte and Google and love it. 01:21.389 --> 01:23.239 Neil. Tell us a little bit about your back story. 01:23.669 --> 01:28.000 Yeah. Sure. So, I, um, I studied geography at university 01:28.010 --> 01:32.980 and got into the world of kind of computerized geography, geographic information system to 01:32.989 --> 01:38.160 just loved how you could try to model the world in a computer and help answer questions. 01:38.169 --> 01:42.940 So, right from the early days, I was really interested in the application of geospatial 01:42.949 --> 01:45.720 technology and sustainability and climate change. 01:45.730 --> 01:50.220 And so I spent a bunch of years in the infrastructure consulting world, 01:50.230 --> 01:54.379 looking at everything from flood risk modeling to noise modeling to sustainable master 01:54.389 --> 01:59.500 planning and then join Google and now have the privilege to lead our new product business 01:59.510 --> 02:02.760 development team. So we're really trying to build the next big 02:02.769 --> 02:07.580 kind of Google Maps platform bet to enable developers and partners to build amazing 02:07.589 --> 02:12.210 experiences on top of that. And again, help do our bit to help the world be 02:12.220 --> 02:14.919 a better, better, more sustainable place. I love that. 02:15.089 --> 02:17.080 Talk a little bit about from Deloitte's perspective. 02:17.089 --> 02:21.419 Why it's partnering with Google on sustainability? 02:21.490 --> 02:25.460 How, how are you helping to address some of the top priorities that CXS have? 02:25.470 --> 02:29.389 Because every time we talk about and sustainability, every company has an initiative 02:29.399 --> 02:33.580 or are in the process of developing one and only want to work with companies who can help 02:33.589 --> 02:37.729 them along with that. So for us, there's a lot of companies now 02:37.740 --> 02:41.479 focusing on sustainability. What excites me excites us about Google. 02:42.220 --> 02:45.830 Google was focused on sustainability. Back in 2007, 02:45.839 --> 02:51.029 Google became carbon neutral. In 2019 addressed its legacy carbon footprint 02:51.470 --> 02:54.470 and now working to be carbon free by 2030. 02:55.440 --> 03:01.080 What we see in Google is an organization with the purpose and passion that we have for 03:01.089 --> 03:03.889 sustainability. And you think about Google's history. 03:04.559 --> 03:11.330 It started as an organization with an audacious goal to make the world's information free for 03:11.339 --> 03:14.740 everyone. Now, they're taking that passion into 03:14.750 --> 03:17.300 sustainability and we're looking to take that with them. 03:17.940 --> 03:19.009 So how are we doing it? 03:20.270 --> 03:22.820 I think we're focusing in a couple areas. 03:23.039 --> 03:27.899 How do we take Deloitte's industry innovations and our insights, 03:27.910 --> 03:32.520 working with our clients around the world and Google's amazing technology platforms, 03:32.529 --> 03:37.820 couple those two things together and what we're seeing in the marketplace is five years ago, 03:37.830 --> 03:39.720 people were talking about sustainability. 03:40.440 --> 03:43.350 Now they're thinking, oh my gosh, 2 30 is not too far away. 03:43.360 --> 03:45.630 I need to take action on sustainability. 03:46.149 --> 03:52.029 So we're helping bring the solutions to market that take action on sustainability. 03:52.039 --> 03:55.729 If you're looking at sustainable finance, we have a solution for you, 03:55.899 --> 03:58.869 looking at energy transition, we have a solution for you. 03:59.119 --> 04:02.979 If you're looking to tap into the growth market of green products. 04:03.000 --> 04:07.130 We have a solution for you all built on Google platforms. 04:09.570 --> 04:13.899 Talk a little bit about from the co perspective, why is it so crucial that they focus on 04:13.910 --> 04:17.549 sustainability? You talked about different industries and it's 04:17.559 --> 04:22.070 a matter of now, companies need to take action. But from the co perspective, 04:22.269 --> 04:26.510 what are some of the benefits that they can help their businesses to achieve? 04:27.079 --> 04:30.540 Yeah, certainly. So I think now sustainability is a top three 04:30.549 --> 04:35.570 issue with the C SUITE. And you know, the last 23 years, 04:35.579 --> 04:40.420 every single conversation, customer meeting I've had is involved has touched sustainability. 04:40.450 --> 04:43.709 I think the challenge all the C SUITE are facing is how they compare, 04:43.739 --> 04:47.140 you know, sustainability with economic growth. And I think back five years ago, 04:47.149 --> 04:51.019 there wasn't a lot of action because it was really difficult to pair the two. 04:51.029 --> 04:55.513 So what's changed since then? I really think that technology, 04:55.523 --> 05:02.203 cloud computing geospatial technology has created this paradigm change whereby now these 05:02.213 --> 05:07.263 tools and technologies are available to help companies just change business models. 05:07.273 --> 05:12.222 Previously, it was impossible to kind of, you know, run models across the whole of the world 05:12.233 --> 05:16.243 to look at deforestation and to do things at that scale, 05:16.376 --> 05:20.066 it's much simpler to do that. So I think I would say the advent of that 05:20.075 --> 05:24.105 technology and obviously Google's cloud platform, tools like Google Earth engine, 05:24.115 --> 05:31.085 which is our sort of planetary geospatial scale analytics platform really allow companies to be 05:31.096 --> 05:34.466 able to take action. So I think it's easier now than ever before to 05:34.476 --> 05:37.976 at least just start somewhere. And that's why I think we're starting to see 05:37.985 --> 05:40.906 significant more action from companies. 05:42.250 --> 05:46.630 I think it really comes down to being able to track things, 05:46.760 --> 05:51.529 understand where they are and really all the numbers because you have your scope 12 and 05:51.540 --> 05:56.339 three and you know, scope one and two are supposed to be the easier of the three to get a 05:56.350 --> 05:59.489 handle on. And so how are you helping companies really 05:59.500 --> 06:04.609 understand how to take that action? Because I think one of the things we were kind 06:04.619 --> 06:11.290 of riffing on this earlier on supply chain. And I think that especially in scope three 06:11.299 --> 06:15.790 becomes one of the harder ones for people to understand and really get a handle on. 06:15.799 --> 06:20.859 I know we personally the cube talked to a lot of the different companies that are out there. 06:21.149 --> 06:23.910 So how are you two working together around that? 06:24.679 --> 06:29.309 Well, one of the products that we have is a solution called clear carbon, 06:29.869 --> 06:33.579 really focused on Scope three traceability. 06:34.119 --> 06:38.640 And what we found in our research is 93% of us are looking, 06:38.649 --> 06:41.250 hey, I'd be interested in a green product or green solution. 06:42.040 --> 06:47.559 49% of us are very skeptical about the green claims made in the marketplace. 06:48.390 --> 06:53.589 So if you're a top tier organization wanting to take action on sustainability, 06:53.600 --> 06:58.230 you want to do it in a transparent ethical and truthful way. 06:59.500 --> 07:03.519 All of a sudden traceability into scope three becomes important. 07:03.929 --> 07:10.149 So we're working with organizations unlocking the value of low carbon food products. 07:12.049 --> 07:14.589 OK. How do I make sure that this low carbon food 07:14.600 --> 07:21.239 product came from a farm that had regenerative agricultural practices in place. 07:22.399 --> 07:24.730 Right now, we're doing that with clear carbon. 07:25.239 --> 07:30.910 What we look to do in the future is take clear carbon link it with Google Earth Engine to 07:30.920 --> 07:34.000 scale that up. So all of a sudden you can do that for many 07:34.010 --> 07:40.980 organizations across many different farms and fields kind of dig into some 07:40.989 --> 07:43.790 of the areas of collaboration. You mentioned sustainable finance. 07:43.799 --> 07:46.779 That's actually not something I've heard about before. Neil. 07:46.790 --> 07:50.920 I understand that Google is introducing some new technologies to help organizations kind of 07:50.929 --> 07:53.660 mitigate climate risks where sustainable finance is concerned. 07:53.670 --> 07:55.904 What can you share with? Yeah, sure. 07:55.915 --> 08:02.325 So yeah, we announced just yesterday three new environmental products which I think are really 08:02.334 --> 08:06.975 important. So maybe just to share a few statistics around 08:06.984 --> 08:09.454 at least kind of two of the products which is really important. 08:09.464 --> 08:15.959 So air quality, a recent World Health Organization study kind of concluded that 99% 08:15.970 --> 08:21.070 of the world's population actually live in areas that do not meet the world Health 08:21.079 --> 08:26.700 Organization's standards for air quality. Around 40 million Americans suffer from asthma 08:26.709 --> 08:32.750 or air quality related diseases. 67 million suffer from allergies and the 08:32.760 --> 08:38.559 estimated impact on the economy according to the World Health Organization is around $5 08:38.570 --> 08:39.669 trillion per year. 08:40.479 --> 08:44.309 So air quality is really, really important. So yesterday, 08:44.320 --> 08:48.960 we launched a suite of environment APIS which complement our maps, 08:48.969 --> 08:53.700 routes and places. So the first of those is an air quality a which 08:53.710 --> 09:00.619 allows developers to get access to air quality data around 100 countries around the world to 09:00.630 --> 09:06.869 really empower businesses and organizations to be able to embed this in their websites, 09:06.880 --> 09:12.880 their apps and technology to provide visibility and allow consumers and businesses to make more 09:12.890 --> 09:15.030 insightful decisions around air quality. 09:15.299 --> 09:22.099 We also released the pollen A which does exactly the same thing obviously around 09:22.109 --> 09:28.950 pollen and also a solar api which really aims to help developers understand the 09:28.960 --> 09:33.390 solar potential, obviously different houses and infrastructure. 09:33.400 --> 09:39.359 So these three products we have released yesterday and we're partnering very closely 09:39.369 --> 09:44.190 with our partners like Deloitte to really bring these solutions and get customers to really 09:44.200 --> 09:46.109 create innovative use cases around them. 09:46.489 --> 09:49.760 Jimmy, can you share Deloitte's investment in sustainable finance? 09:49.770 --> 09:53.280 I understand there's some pretty significant investments and maybe some examples of how 09:53.289 --> 09:54.369 that's coming to fruition. 09:54.690 --> 10:00.030 Yeah, so for me, it's building on one of the products you guys brought to market a number of 10:00.039 --> 10:02.820 years ago called Google Earth engine. You mentioned it earlier. 10:02.830 --> 10:08.700 So for years, Google Earth Engine was used by climate scientists around the world to study 10:08.780 --> 10:10.419 the effects of climate change. 10:11.010 --> 10:13.919 Last year, Google made it available for commercial clients. 10:14.630 --> 10:21.190 At the same time, regions like Europe are introducing new requirements. 10:21.200 --> 10:26.159 So there's a task force on nature related financial disclosure that's going to ask 10:26.169 --> 10:31.580 financial services organizations to make disclosures on the climate and nature risks 10:31.590 --> 10:33.659 associated with their investments. 10:34.880 --> 10:39.190 You think about if you're a regional bank and you're investing in an area and all of a sudden 10:39.200 --> 10:46.099 hit by a drought or a wildfire or a hurricane, there could be a lot of exposure 10:46.109 --> 10:51.000 there. So then we have organizations like Natwest in 10:51.010 --> 10:52.919 the UK that want to get in front of this. 10:53.400 --> 11:00.260 How do you take Google Earth Engine, these emerging eu regulatory frameworks 11:00.640 --> 11:06.520 and apply this type of technology to understand the climate and nature risks in Natwest's 11:06.530 --> 11:08.979 financial investments. 11:09.320 --> 11:14.669 And when you take it down into the agricultural sector, how do they help agricultural people 11:14.679 --> 11:18.599 understand their exposures and then their customers, the farmers, 11:19.960 --> 11:25.969 how can I get recognized for using regenerative agricultural practices as soon as you create 11:25.979 --> 11:31.780 the transparency, then you create the value, the pathway to value for that farmer, 11:32.530 --> 11:36.260 which I imagine can be transformative for their business. 11:36.969 --> 11:42.659 Absolutely in many ways because all of a sudden it's going to create transparency, 11:42.669 --> 11:47.849 we are going to be able to see in a couple of years where and who's investing in green 11:47.859 --> 11:52.179 sustainable solutions and who's maybe not. 11:52.830 --> 11:56.760 And we're finding our financial services clients want to get on this side of the ledger 11:56.770 --> 12:00.150 and avoid that side of the ledger, what are some of the other industries where you're 12:00.159 --> 12:06.210 finding similar kind of cultural adaptation to going in the sustainability direction? 12:06.219 --> 12:07.760 From a real action perspective? 12:09.960 --> 12:12.979 I would say probably certainly, I mean, transportation and logistics. 12:12.989 --> 12:18.219 I mean, of course, is one given it's a huge source of carbon and carbon emissions. 12:18.229 --> 12:22.890 So certainly, I mean, on the Google side, you know, we've had our routing platforms for a 12:22.900 --> 12:25.469 while. Last year, we released eco friendly routes 12:25.479 --> 12:30.570 which again allows consumers and developers to be able to again understand and make trade offs 12:30.580 --> 12:35.960 based on which route is going to be the most environmentally friendly and to help try to 12:35.969 --> 12:40.919 obviously balance the, you know, the cost of that with kind of economic growth. 12:40.929 --> 12:46.880 And again and and Deloitte have have worked with electrify to, 12:46.890 --> 12:52.979 to build a solution on top of Google cloud platform and other API to again help really 12:53.090 --> 12:57.440 deliver kind of vertical specific solutions. And, and for me, 12:57.450 --> 12:58.580 that's really exciting. 12:59.030 --> 13:05.409 I'm an engineer by background and you look at transportation and energy 40% of our global 13:05.419 --> 13:06.830 greenhouse emissions. 13:08.539 --> 13:11.799 And if you're a transportation company right now, you're thinking, 13:11.809 --> 13:15.450 oh my gosh, how do I transition to zero emission vehicles? 13:16.150 --> 13:19.030 And so we built this solution called electrified fleet. 13:20.460 --> 13:27.369 Sit on Google cloud leverages Google ecosystem partner technologies in terms of sensors 13:27.380 --> 13:32.880 that would be on vehicles and helps those clients like pure later in Canada. 13:33.109 --> 13:39.929 So a national freight and logistics firm with fleets across Canada Puri later has to 13:39.940 --> 13:44.549 reduce its scope one scope two emissions by 42% by 2030. 13:44.559 --> 13:51.369 And to get to zero by 2050 we work with them with electrified fleet to 13:51.380 --> 13:53.900 help them optimize their road map and pathway. 13:54.770 --> 14:01.549 Then help figure out how to tap into all the incentives that are out there right now 14:02.080 --> 14:05.570 and then use supply chain teams to help. Where are you going to source all these 14:05.580 --> 14:08.859 vehicles? So that's step one, step three is where are you 14:08.869 --> 14:09.909 going to get the energy? 14:10.559 --> 14:17.469 And that's electrified grid also on GP. So electrified grid helps us figure out 14:17.479 --> 14:22.669 how are we going to do the energy and energy infrastructure transition? 14:22.679 --> 14:27.969 Because we're going to have to invest trillions on this side to get the right renewable energy 14:27.979 --> 14:33.250 to the right places, electrified grids, a digital twin that helps you do that from a 14:33.260 --> 14:39.190 country wide to a street block. Here's how I'm going to plug in my EV at night 14:39.679 --> 14:45.039 and you're actually helping the customers build the applications or use the APIS. 14:45.130 --> 14:48.270 How does that when you're working with clients? How does that work? 14:49.099 --> 14:54.169 We're working together to build back from a Deloitte perspective. 14:54.580 --> 15:01.469 We'll bring our industry insights on Google platforms and then take that to our clients 15:01.690 --> 15:08.200 and help them figure out OK in their context. What's the right decisions right moves right 15:08.210 --> 15:09.630 next step for them. 15:09.840 --> 15:12.750 Take all the complexity of grand ambition away. 15:13.270 --> 15:17.869 What's the simple next step to take in terms of moving forward on their climate agenda. 15:17.960 --> 15:24.020 So it's helping them almost build their own dashboard based on the 15:24.030 --> 15:28.109 data and the API S and all of the maps. Yeah. 15:28.580 --> 15:29.520 Yeah. No, exactly. 15:29.530 --> 15:32.510 I think, yeah, Google really is the core kind of foundational, 15:32.520 --> 15:35.119 I would say technology provider with Google cloud platform, 15:35.130 --> 15:38.289 with our Google Maps platform and then Deloitte bring, you know, 15:38.299 --> 15:41.169 the consulting industry experience. But I think most importantly, 15:41.179 --> 15:47.770 it's that solution aspect of tying again this together and really bringing it experience to 15:47.780 --> 15:51.640 customers to help them be able to do things a lot quicker and a lot faster. 15:51.650 --> 15:56.890 And I think that's another reason why we are seeing much more action at the C on a board 15:56.900 --> 16:01.409 level because there's many more solutions and tools available to help companies get started 16:01.419 --> 16:06.320 more easily back five years ago, you have to invest so much yourself to be able to do that. 16:06.330 --> 16:10.869 So I think the powerful combination of those two are really helping to accelerate change. 16:10.900 --> 16:15.109 I agree we talked about sustainable finance, transportation, energy transition. 16:15.119 --> 16:18.340 Let's spend our final few minutes on sustainable cities and infrastructure. 16:18.359 --> 16:22.090 You talked about greenhouse gasses and vehicles, but cities are a big generator, 16:22.099 --> 16:25.809 a big source of greenhouse gasses. What are some of the challenges that cities are 16:25.820 --> 16:30.159 facing and how can Deloitte Google help them start dialing down some of the risks and 16:30.169 --> 16:33.309 complexities. So I live in British Columbia, 16:33.320 --> 16:40.059 Canada a couple of years ago, a city like Vancouver where you had a heat dome in 2021 16:40.919 --> 16:47.090 all of a sudden a normal day would be 28 °C. It was going up to 49 °C on my deck in the 16:47.099 --> 16:53.419 shade. People were literally dying from heat in this 16:53.429 --> 16:55.570 city. And when you start to look at the temperature 16:55.580 --> 17:00.809 variation, all of a sudden you find through these Google technologies, 17:00.820 --> 17:06.579 there's huge variation between the part of the city that's covered in a green canopy and the 17:06.589 --> 17:11.050 part of the city that just has black asphalt and absorbing all that heat. 17:12.078 --> 17:14.499 So now you move forward, how do we help our cities? 17:14.509 --> 17:17.249 The other thing that cities are grappling with coming out of COVID, 17:17.749 --> 17:20.928 how do I create a city that has affordable housing? 17:22.640 --> 17:25.550 I don't know about you guys. My kids are trying to figure out where to live 17:25.560 --> 17:27.329 and it's awfully expensive. 17:28.609 --> 17:33.599 So now you move forward, Google has this technology called Delve and I describe it as a 17:33.609 --> 17:39.380 digital twin of a technology, a city, it helps you optimize for what might the future look 17:39.390 --> 17:41.859 like? How do I build affordable housing? 17:42.250 --> 17:46.719 Plus how do I build green space in the communities and make the communities more 17:46.729 --> 17:50.900 livable? And how do I decarbonise these communities at 17:50.910 --> 17:54.199 the same time too often in our communities? 17:54.810 --> 18:00.180 We position it as am I for economic growth or am I for sustainability? 18:01.069 --> 18:05.540 This allows city planners to do both and take that old analog. 18:05.550 --> 18:08.829 Let's draw a map of what the future would look like. 18:08.900 --> 18:14.119 Let's run 150 scenarios to model out what the future should look like. 18:15.709 --> 18:18.839 Anything to add before we wrap. Because I think you talked about this in the 18:18.849 --> 18:21.689 beginning about enabling economic growth and sustainability. 18:21.699 --> 18:25.180 It's now achievable. Yeah. No, absolutely. 18:25.189 --> 18:28.739 So I think you very well articulate the Yeah, put that Jamie, 18:28.750 --> 18:34.459 I think it's again, it's this confluence of these kind of cloud scale computing platforms 18:34.469 --> 18:38.099 with much more real time geospatial information sensors. 18:38.109 --> 18:42.819 The combination of both of those together with generative A I to be able to model out 18:42.829 --> 18:46.489 different scenarios, bring in the financial and all this different data. 18:46.609 --> 18:52.114 It just enables you to explore hundreds thousands of different permits and scenarios to 18:52.125 --> 18:56.685 try and make more informed decisions. And I think it's increasingly critical for 18:56.694 --> 18:59.795 cities at the master planning level because that is your chance, 18:59.805 --> 19:04.145 you know, 90% of the impact will be as you're planning and designing because obviously once 19:04.155 --> 19:07.694 you start building and construction, you're already kind of so far down the path. 19:07.704 --> 19:13.074 So how can we provide these tools to enable decision makers to be able to balance 19:13.084 --> 19:15.555 sustainability and economic growth? And I think we, 19:15.795 --> 19:21.920 I think this year really is hitting an inflection point where now this is much more 19:21.930 --> 19:24.920 widely available. So I think we're going to see a huge amount of 19:24.930 --> 19:30.410 change over the next 235 years, which is going to be hugely impactful for the sustainability 19:30.420 --> 19:33.569 of cities moving forward. That's exciting, the sustainability across 19:33.579 --> 19:36.290 industries. Gentlemen, thank you so much for joining me on 19:36.300 --> 19:41.170 the program, talking about what Deloitte and Google are doing together from a sustainability 19:41.180 --> 19:44.790 perspective, what you're enabling organizations to achieve and the fact that the time is now 19:44.800 --> 19:48.719 and the opportunity is there is awesome. So we're going to keep our eyes on this space. 19:48.729 --> 19:50.000 Thank you again for your time. 19:50.260 --> 19:55.839 Thank you the pleasure for our guests. And I'm Lisa Martin. 19:55.849 --> 19:59.369 You're watching the Cube Live Day, one of our coverage of Google Cloud. 19:59.380 --> 20:02.869 Next, our next guest joins us in just a minute. So stick around.