WEBVTT X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0 00:02.359 --> 00:06.920 A few years ago, we started on the journey of trying to define our future and what we were 00:06.929 --> 00:11.449 going to stand for, we landed in a super inspiring place which is to become the most 00:11.460 --> 00:12.939 sustainable protein company on earth. 00:14.270 --> 00:17.360 And the facts are immutable, the planets on fire. 00:17.459 --> 00:21.450 We are very conscious of the fact that our specific protein industry, 00:21.459 --> 00:25.530 specifically animal proteins is a key protagonist in the question. 00:26.239 --> 00:29.440 And as a result, we've made this commitment to become carbon neutral. 00:29.600 --> 00:33.360 It was a commitment we were very proud to make, but we were also very nervous because we 00:33.369 --> 00:36.740 weren't exactly certain on the path to accomplish the goal. 00:37.270 --> 00:40.380 We partnered with Deloitte to help us define the journey. 00:40.389 --> 00:45.409 A risk, assess the journey and ensure that we were not going to commit to this with any 00:45.419 --> 00:52.389 flavor of greenwashing maple leaf foods. Relied 00:52.400 --> 00:57.380 on us for some expertise in greenhouse gas accounting, in business strategy, 00:57.389 --> 01:01.159 in financial modeling and external reporting and disclosure. 01:01.169 --> 01:04.910 So it was defensible and trusted by external stakeholders. 01:05.330 --> 01:09.360 The most important part of that is our commitment to science based targets and the 01:09.370 --> 01:13.919 science based target initiative is something Deloitte helped us with throughout the process 01:13.930 --> 01:20.040 and, and helping us first calculate the emissions arising from our operations and also 01:20.050 --> 01:23.110 calculating the emissions from our supply chain. 01:23.529 --> 01:28.349 We used the Dec Carb solution tool which is a software that we developed within Deloitte 01:28.360 --> 01:32.050 globally. It allows us to really organize data starting 01:32.059 --> 01:36.739 with emissions and models it by way of looking at business as usual growth, 01:36.750 --> 01:41.779 the pathway to get to a science based net zero target And then the resulting gap, 01:42.220 --> 01:46.430 we became one of the first animal protein companies in the world to get science based 01:46.440 --> 01:48.489 targets set in 2019. 01:49.190 --> 01:55.029 And then we had to find ways to produce our food more efficiently with fewer resources. 01:55.040 --> 01:59.349 So finding ways to produce hot water more efficiently, to cook our products more 01:59.360 --> 02:03.809 efficiently, to reuse materials and to find renewable resources, 02:04.529 --> 02:09.220 given the nature of their business, which is raising pigs for meat production, 02:09.389 --> 02:14.800 there's a lot of manure and resulting methane emissions that come with that process that 02:14.809 --> 02:20.259 methane can be captured and sent back to the grid as a renewable natural gas, 02:23.949 --> 02:27.770 we've changed what goes into our food. We've changed the way we raise our animals. 02:27.779 --> 02:31.190 We've been able to grow outside of the Canadian market and into the United States, 02:31.199 --> 02:35.169 largely because we have a point of difference. Now that makes us unique in the marketplace 02:35.550 --> 02:39.210 that's really helped contribute to our growth strategy to our commercial success over the 02:39.220 --> 02:40.360 last couple of years. 02:40.660 --> 02:45.240 Having a sustainability vision has been incredibly beneficial in recruiting and 02:45.250 --> 02:47.690 retaining the absolute best people in the marketplace. 02:48.440 --> 02:51.979 Bluntly, we would not have been able to complete the work without that partnership with 02:51.990 --> 02:55.119 Deloitte. We didn't have the experience or the analytical 02:55.130 --> 02:59.020 capacity or the skill set internally to be able to accomplish it. 02:59.289 --> 03:02.660 But at the same time, we knew that this was not the end of the journey, 03:02.669 --> 03:08.270 that complacency would be our enemy in the end. And that we've constantly been exploring new 03:08.279 --> 03:13.059 technologies, things like regenerative agriculture, anaerobic digestion. 03:14.070 --> 03:17.050 Sustainability shows up in everything we do. It's not, 03:17.139 --> 03:19.889 you know, a slogan on the wall. It's not a poster in a hallway. 03:20.210 --> 03:26.419 The challenges that we have in humanity around the climate question are profoundly important 03:26.429 --> 03:30.139 generationally. And uh I think all of our team members are 03:30.149 --> 03:35.910 incredibly proud of the steps we're taking towards doing our part in finding a better 03:35.919 --> 03:36.410 future.