WEBVTT
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Most of us don't even think about trust.

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It's woven seamlessly into our days

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and is inherent
in every aspect of our lives.

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We take trust for granted.

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Hand over our most precious possessions
and put our lives in someone else's hands.

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Then it's gone.

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Promises get broken and trust
turns into cynicism.

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Affects how your people feel
about your company and your leadership.

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Alienates your customers and shareholders

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and erodes your company's value.

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Now, is the time to fight for trust.

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But trust is not just one leader's job.

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It's every leader's calling.

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Knowing where to start can seem difficult.

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But there's a path forward.

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You can discover where trust has gone
missing.

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Work to earn it back and rebuild.

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It won't happen on its own.

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And it's worth everything you've got

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because trust shows what you're made of.

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Yields value and
reveals what matters most.