WEBVTT

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Women's sports has been called the next
big emerging market, but in 2026,

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it's not emerging, it's exploding.

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Deloitte predicts the women's elite
global sports market will hit 3 billion US.

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dollars this year,
a 340% increase since 2022.

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What's driving the boom?

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Eager investors along with a unique
atmosphere that attracts a broad range of

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deeply engaged fans. Soccer,
rugby and cricket championships are

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shattering attendance records around the
world.

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Growing investment is raising the game at
all levels,

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from aspiring players to elite athletes.

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North America remains the biggest market,
but the momentum is global.

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England's Women's Super League is
expanding fast.

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Indian teams keep breaking attendance
records.

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Brazil prepares for a historic 2027 FIFA
Women's World Cup.

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With Australia and New Zealand still
riding the 2023 FIFA World Cup momentum,

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new leagues, multi million contracts,
expanding audiences and innovative

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merchandising,
women's sports are carving out a distinct

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identity and building a future that is
both global and unstoppable.