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China Edge, Global Advantage – How innovation is powering multinational growth

From “China for China” to “China for Global”

China is evolving from being the “world’s factory” to a global “innovation powerhouse”, emerging as a strategic cornerstone for multinational enterprises to reshape their global competitiveness. In cutting-edge sectors such as renewable energy, connected vehicles, biotechnology, advanced manufacturing, and the digital economy, the Chinese market does not only generate massive demand, but it also fosters globally leading business models and technological applications. Increasingly, companies now recognize that winning in China is no longer just a regional victory, it is key to reshaping the global future.

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The Chinese market has become a “five-star gym” for global business—an intense, fast-moving, and multi-dimensional training ground. Only those organizations that iterate swiftly and evolve continuously can thrive here and develop global competitiveness that can be replicated and exported worldwide.

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Powered by a robust and complete industrial chain, a vibrant digital ecosystem, leading AI application scenarios, and a vast pool of highly skilled talent, China offers multinational enterprises a unique “innovation lab”. Companies are shifting from “China for China” to “China to Global”, leveraging the “test in China, scale to the world” mode to turn local innovations into their global strategies. Chinese teams are evolving from executors to innovation engines and decision-makers, integrating local insights deeply into global systems.

Integrated Solutions

      

      



  • Deloitte hosts second MNC Future Summit in Shanghai

    The summit convened more than 300 senior executives from leading multinational corporations, government officials, business leaders, and Deloitte partners to examine how China’s dynamic innovation ecosystem is empowering global multinational enterprises to build more resilient and sustainable competitive advantages.

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  • Strategic reorganization and risk management reshaping the future

    A global insurance leader faced challenges from declining interest rates and stricter regulations, necessitating strategic adjustments to manage multi-jurisdictional risks and rising costs. Deloitte leveraged cross-functional FSI expertise to deliver an integrated solution, facilitating a timely China reorganization, ensuring regulatory compliance, and driving impactful financial outcomes.

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  • Digitalizing customer experience with advanced e-commerce platform for a leading luxury automaker

    By understanding the evolving digital landscape and the need for a seamless, personalized customer experience for a leading luxury automotive manufacturer operating in China, Deloitte leveraged its deep industry knowledge and best practices to design and deliver a state-of-the-art e-commerce platform that not only streamlined the purchasing process but also unlocked additional value for the company.

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  • Seamless customs and transfer pricing integration

    Deloitte supported a global plastic products company in addressing customs and transfer pricing (TP) challenges through a Customs Transfer Pricing Adjustment (TPA) Project, which enhanced the client’s compliance, optimized cross-border transactions, and mitigated TP risks, positioning the company for future operational efficiency and business growth.

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  • Streamlining operations in China for higher profitability and flexibility

    Deloitte provided strategic advisory, tax, and M&A restructuring services, using a quantitatively driven approach to identify cost savings and ensure regulatory compliance for a world-leading chemical company. Deloitte helped the client build a strong business case for restructuring, manage stakeholder engagement, and mitigate operational risks.

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  • GenAI consulting and implementation for a world-leading lube company

    A world-leading lube company aimed to advance its GenAI expertise, secure a strategic Chinese GenAI partner for long-term collaboration, and deploy GenAI solutions. Deloitte successfully assisted the client in selecting GenAI capabilities, planning scenario blueprints, and achieving knowledge governance.

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Our Insights

The Growth Transformer’s Playbook

Deloitte Asia Pacific’s The Growth Transformer’s Playbook details a practical and modernised approach for M&A to achieve transformation and growth.

Divesting to Enhance Corporate Value

The report dives into a new era of structural opportunities in China divestitures and offers five forward-looking insights that will likely define the year ahead.

Accessing biopharma innovation in China

Rethinking strategies to play and win China’s quickly growing and evolving biopharma ecosystem                                                                               

Multinational plant deeper roots in China

Marco Hecker, Deloitte China Global office leader was interviewed by shanghaieye.                                                                                                                                            

Invest in China: Deloitte hosts summit for multinationals under the theme 'China Insights, Global Advantage'

It brings together over 300 global executives, government representatives, and business leaders to explore how China's innovation ecosystem is driving the global expansion of multinational enterprises.

Inaugural MNC Future Summit in Shanghai brings together Deloitte and global business leaders to share insights on New Stage, New Opportunity and New Strategy to succeed in China

Over 200 global delegates including senior executives from renowned multinational companies (MNCs) in China, top industry professionals, and Deloitte's client service lead partners gathered today at the inaugural MNC Future Summit, hosted by Deloitte. Under the theme New Stage, New Opportunity, New Strategy, the summit provided a platform for all participants to discuss the latest transformational trends shaping the Chinese economy, industries and technology landscape, and share insights on how MNCs can position themselves to accomplish new success in this dynamic market.

The New Era of MNC OEMs Embracing In China for China (C4C) 2.0

China's automotive industry is leading a new wave of global transformation. As the world's most dynamic and innovative market, China's NEV sector is flourishing and shifting from policy-driven to market-driven growth, with its penetration rate in 2024 Q3 year-to-date exceeding 50% for the first time and BEV accounting for 29%. What's more, China has accelerated its evolution into a global automotive technology innovation hub.

Deloitte senior exec: Nation 'too attractive to ignore' - Chinadaily

China is a market that is "too big and too attractive to ignore" for multinational companies, said David Hill, CEO of Deloitte Asia Pacific.                                     

Unleash your China advantage: take action

Seeing is believing
Gain first-hand insights into China’s dynamic ecosystem, innovation trends, and on-the-ground practices

Test your China fitness
Assess China strategy and operations to uncover hidden challenges and unlock new opportunities

Shape your future
Bridge global HQ and local executives close together, sparking conversations to align on China’s future positioning and strategic value to global business

Connect with us

Marco Hecker

Marco Hecker

Deloitte China Global Office Managing Partner
Jiaming Li

Jiaming Li

Deloitte Asia Pacific Consulting Businesses CSO,
Deloitte China MNC Services Lead Partner