Deloitte China assists listing of Softcare on SEHK
1st HK IPO by a Middle East-headquartered company
Deloitte China supported the listing of Softcare Limited (“Softcare”, Stock code: 02698.HK) on the Stock Exchange of Hong Kong (SEHK) on 10 November 2025. This is Hong Kong’s 1st IPO by a company headquartered in the Middle East.
Softcare offered approximately 90.8 million shares at HKD26.20 each, raising approximately HKD2.38 billion.
(From left) Jing Xu, Softcare’s independent non-executive director and Audit Committee chairman; Ricky Lung, CFO of Softcare; Jane Zhao, IT & Specialised Assurance partner of Deloitte China; Robert Lui, Southern Region Offering Services leader of Deloitte China’s Capital Market Services Group; Jichao Luo, executive director and CEO of Softcare; Yanchang Shen, chairman of Softcare’s Board of Directors; Ray Yim, Deloitte China Audit and Assurance (A&A) partner; Renwei Zhou, Softcare non-executive director; Winnie Shek, Deloitte China’s Tax partner; Ben Ouyang, Group Finance manager of Softcare, attend Softcare’s listing ceremony at the Hong Kong Stock Exchange.
(From left) Robert Lui, Winnie Shek; Roger Liu, Softcare’s director of Group Audit and Compliance; Jichao Luo, Jane Zhao; Marshall Ni, Softcare director of Group Internal Controls, and Ray Yim attend Softcare’s listing ceremony at the Hong Kong Stock Exchange.
Client overview
Softcare is a multinational hygiene product corporation headquartered in Dubai and is principally engaged in the development, manufacturing and sales of baby and feminine hygiene products, including baby diapers, baby pants, sanitary pads and wet wipes, focusing on emerging markets including Africa, Latin America and Central Asia.
Softcare ranked 1st in the baby diapers market and the sanitary pads market in Africa in terms of sales volume in 2024, according to Frost & Sullivan.
Source: Softcare IPO prospectus published on 10 November 2025
Deloitte's role
As a core service institution of this IPO engagement, Deloitte China has led its member firms across Africa to provide a full range of service solutions, supporting Softcare throughout the process of offering reporting, fundraising and listing.
In this engagement, our teams demonstrated seamless cooperation across different service lines and geographies, providing swift responses and high-quality services through rich industry experience and excellent professional capabilities. We worked closely with various professional parties and assisted the client in filing its listing application to the SEHK and throughout the vetting process.
This successful listing illustrates Deloitte's professional service capabilities in serving clients across different geographical regions and capital markets.
Deloitte China congratulates Softcare on its successful listing on the SEHK. We will continue to provide high quality professional services and outstanding resources integration to assist more clients to take one-step ahead in today's increasingly competitive and complex business environment.
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