Deloitte Technology, Media and Telecom Industry has released its latest annual report, the Global Digital Consumer Trends Survey – China Edition. The report is a result of extensive online research conducted by Deloitte over the past five years, focusing on consumer behaviours, trends, and perceptions of digital technologies, products, and services.
This year's research covered device ownership and usage, smartphone usage behaviours, data privacy and information tracking, preferences for entertainment activities such as gaming, perceptions of the metaverse, as well as 5G connectivity and digital consumption trends. We interviewed more than 2,000 Chinese consumers, ranging in age from 18 to 55, and covering all segments of the digital consumer, with the aim of obtaining diverse and detailed data to provide the industry with more representative and referable professional advice.
The Internet and new media are increasingly becoming an integral part of people's work, life, and entertainment. People’s spending on tech products, subscription services and the Internet has steadily increased. A significant portion of consumers expect their spending on these three things to increase (49%, 37%, 43%). Specifically, people are more willing to spend on new gadgets to upgrade intelligent products and services.