Willi Rohr is the industrial expert in the Energy & Resources team at Deloitte in Switzerland. He has over 16 years of industrial experience mainly in the electricity and gas sector along the whole value chain. He worked as head of portfolio management and product development in the trading environment, worked out a tailor-made predictive asset management strategy inclusive its implementation for a big utility company, gained experience in regulatory related questions during the market coupling and gas market liberalisation projects and consulted energy companies in strategic and process oriented challenges.