From Tradition to Reinvention
Reimagining the future of a timeless brand
How did H. Moser & Cie. break through the age-old traditions of the luxury watch industry and transform its customer experience for the brave new world of Web3? By being bold and embracing everything the future has to offer
What's next?
The innovative technologies and customer experiences explored in the Genesis Project collaboration have wide-ranging applications beyond the watch industry. They could ensure that customers of other luxury items such as jewelry, or art, own the authentic item. Similar digital tokens could be deployed by manufacturers to prove the authenticity of airplane, auto or robotics parts, or by life sciences organisations to ensure medications are genuine and to securely store customer data. The technology could be a powerful tool for companies to authenticate responsible sourcing of materials, whether in mining and energy, or the food industry. The opportunities are endless.
As the secondary watch market, both physical and online, is becoming bigger, brands like H. Moser have to rethink their business models.
- Edouard Meylan, CEO, H. Moser & Cie.
Want to learn more?
Visit the webpage and scroll down to download the full success story behind H. Moser and Cie.’s Project Genesis.
