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Superminds, not substitutes

Designing human-machine collaboration for a better future of work

As businesses use emerging technologies to redefine the customer experience, they find that these technologies also create perils—especially around cyber risk. From customer trust to intellectual property, consumer businesses discuss the six main cyber risk challenges they face today.

1. As businesses use emerging technologies to redefine the customer experience, they find that these technologies also create perils—especially around cyber risk. From customer trust to intellectual property, consumer businesses discuss the six main cyber risk challenges they face today.

2. As businesses use emerging technologies to redefine the customer experience, they find that these technologies also create perils—especially around cyber risk. From customer trust to intellectual property, consumer businesses discuss the six main cyber risk challenges they face today.

2. As businesses use emerging technologies to redefine the customer experience, they find that these technologies also create perils—especially around cyber risk. From customer trust to intellectual property, consumer businesses discuss the six main cyber risk challenges they face today.

3. As businesses use emerging technologies to redefine the customer experience, they find that these technologies also create perils—especially around cyber risk. From customer trust to intellectual property, consumer businesses discuss the six main cyber risk challenges they face today.

4. As businesses use emerging technologies to redefine the customer experience, they find that these technologies also create perils—especially around cyber risk. From customer trust to intellectual property, consumer businesses discuss the six main cyber risk challenges they face today.

The authors would like to thank:

Stephen Rogers, managing director, Deloitte Consumer Industry Center

Nithya Swaminathan, senior manager, Deloitte Consumer Industry Center

John Forster, manager, Deloitte Services LP

Richa Khanna, senior analyst, Deloitte Support Services India Pvt. Ltd.

Richa Anand, senior consultant, Deloitte Consulting India Pvt. Ltd.

Ankur Jain, senior consultant, Deloitte Consulting India Pvt. Ltd.

Kavita Saini, manager, Deloitte Support Services India Pvt. Ltd.

Cover image by: Lucie Rice

  1. Curtiss Autoplane, "Their flying machines," accessed January 3, 2018.

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  2. Robin Lineberger, Aijaz Hussain, Siddhant Mehra, and Derek M. Pankratz, Elevating the future of mobility, Deloitte Insights, January 18, 2018.

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  3. Ibid.

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  4. Caitlin A. Baggott, “If we build it, they will come,” National Civic Review 98, pp. 30 – 33, DOI: 10.1002/ncr.262, 2009.

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  5. Robin Lineberger, Chris Metts and Aijaz Hussain, Managing the evolving skies, Deloitte, July 2018.

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  6. Robin Lineberger and Aijaz Hussain, Psychological barriers to the elevated future of mobility, Deloitte Insights, November 26, 2018.

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  7. Ibid.

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  8. Ibid.

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  9. Robin Lineberger, Aijaz Hussain, Vincent Rutgers, and Tim Hanley, Technological barriers to the elevated future of mobility, Deloitte Insights, April 2, 2019.

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  10. Robin Lineberger, Aijaz Hussain, and Vincent Rutgers, Infrastructure barriers to the elevated future of mobility, Deloitte Insights, May 30, 2019.

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  11. Pipistrell, “2nd UBER elevate summit,” accessed May 30, 2019; Airspace Experience Technologies, “Mobi-One,” accessed May 30, 2019; Reuters, “Embraer sees 2024 commercial launch for Uber flying cabs,” December 15, 2017; Rolls Royce, “Blue sky thinking: Rolls-Royce unveils EVTOL concept at Farnborough Airshow,” accessed May 30, 2019; VRCO, accessed May 30, 2019; Bell, “Ready to fly to work?

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  12. Deloitte analysis; Morgan Stanley, Flying cars: Investment implications of autonomous urban air mobility, December 02, 2018; Uber, “Fast-forwarding to a future of on-demand urban air transportation,” October 27, 2016.

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