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Deloitte Review issue 2

Madison Avenue was once the final word on what was fashionable, dependable or simply the best. While advertising is thriving, however, the isolated consumer is gone, replaced by an informed network with unprecedented access to product, pricing and company information. Likewise, companies have never been more able to learn about, and reach, customers. This transparency brings a remarkable opportunity to involve customers more thoughtfully in creating the product and service experience.

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