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Aviation’s Ticket to Decarbonisation

How business can help sustainable aviation fuel take flight

Aviation travel is a major single source of scope 3 emissions in most public and private sector organisations contributing to as much as a third of an organisation’s overall emissions. Sustainable aviation fuel (SAF) provides a critical near-term decarbonisation solution for organisations seeking to meet their net-zero targets. 

This report, Aviation’s Ticket to Decarbonisation, highlights the potential of SAF and outlines a roadmap for business procurement and adoption.

For many organisations, air travel is a significant driver of scope 3 emissions often being the largest single contributor to their total carbon emissions after Purchased Goods and Services. To retain market credibility and competitiveness, it is important for organisations to take active steps to decarbonise their corporate travel. 

Due to its significant emissions reduction potential and relative commercial viability, SAF is an optimal near-term decarbonisation mechanism to drive meaningful scope 3 emissions reductions associated with the aviation industry today.  

Leading companies are helping to accelerate the production of SAF through coalitions such as World Economic Forum (WEF), Clear Skies for Tomorrow Coalition and direct investment in SAF credits from producers or airlines. 

SAF has been shown to reduce up to 80% of CO2e lifecycle emissions compared to fossil fuels.

This new report, ‘Aviation’s ticket to decarbonisation: How business can help sustainable aviation fuel take flight’ provides an overview of the SAF landscape in Asia Pacific. The report offers a foundational starting point for leaders who would like to understand the key considerations that apply to their organisation in a transition to SAF, and the steps to do so. 

Short-term solutions such as carbon offsetting have become common practice for businesses to reduce their emissions from corporate travel. However, there are limitations to offsetting. First, an overreliance on carbon offsets can perpetuate business-as-usual thinking and can enable increased operational emissions, negating the purpose of the offsets to lower the overall emissions in the atmosphere. Second, as of May 2024, net-zero commitments made under the Science Based Targets initiative (SBTi), as 1.5°C-aligned, means that carbon offsets may only be used to reduce up to 10% of baseline emissions in the year of net-zero claim.  

Given the limitations of carbon offsetting, there is need to prioritise solutions that directly address the emissions source. As opposed to offsetting, insetting is a financial instrument which involves the direct funding of carbon avoidance or removal projects to reduce absolute emissions. In the context of reducing aviation emissions, insetting options include the pre-purchasing of sustainable aviation fuels (SAF), often in the form of credits.  

SAF production currently falls short of rising demand. 

The SAF industry has experienced significant investment in recent years but must grow at an 18% compound annual growth rate (CAGR) to meet global industry net-zero goals by 2050. The largest acceleration is expected in the 2030s as policy support becomes global, SAF becomes competitive with fossil aviation fuel, and credible carbon offsets become scarcer. 

To meet rising demand SAF production is increasing globally, with considerable development in the Americas and Europe. In 2022, it was estimated that global SAF production reached 300-450 million litres, an overall increase of 200% from the year prior.  Despite this growth, SAF production only accounts for a small fraction of global jet fuel use.  

Corporate businesses can help address barriers by sharing the “green premium” with airlines, contributing financially to make SAF more economically viable.  

This involves corporate entities making commitments to support the establishment of SAF demand. Business and procurement models are quickly evolving and precedents being established in the United States and the EU. This includes initiatives led by airlines, producers and corporate buyer models.  

Read further for an outline of the roadmap  to adopting sustainable aviation fuel. 

As air travel continues to be a fundamental component of future business operations, procurement and adoption of SAF presents major opportunities. The report outlines four key steps for businesses seeking to be early movers. These are: 

  • Identification of the business’ current and future aviation emission profile.
  • Assessment of the business’ appetite to procure SAF.
  • Development of a strategy for decarbonising travel based on the business’ risk appetite and projected aviation emissions.
  • Undertaking a market sounding and engaging with the key stakeholders (including airlines, SAF producers and regulators) to understand the implications for procuring SAF.


  1. CDP Corporate Environmental Action Tracker’, Carbon Disclosure Project (2022)
  2. What is SAF?’, International Air Travel Association (2022) 
  3. The Corporate Net Zero Standard’, Science Based Targets (n.d.) 
  4. '2022 SAF Production Increases 200% - More Incentives Needed to Reach Net Zero’, International Air Transport Aviation (7 December 2022) 

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