What consumer trends and disruptive technologies will have the most impact on the automotive industry in the coming year? Explore key findings from our 2025 Global Automotive Consumer Study, including electrification adoption, connectivity concerns, car buying trends, and more.
The global automotive industry is undergoing a tremendous amount of change at an unprecedented pace. At the center of this change sits a consumer with rapidly evolving expectations of the mobility experience. To help automotive companies better understand these shifting preferences and other emerging trends, we surveyed more than 30,000 consumers in 30 countries.
Conducted from October through November 2024, our 2025 Global Automotive Consumer Study explores four key trends that emerged from this year’s survey:
This annual study provides important insights that can help companies prioritize and better position their business strategies and investments in the year to come. For more details on these evolving automotive consumer trends, download the full report.