2024 Global Automotive Consumer Study

What consumer trends and disruptive technologies will have the most impact on the automotive industry this year? Explore key findings from our 2024 Global Automotive Consumer Study, including the evolution of mobility, connectivity, and car buying trends.

Trends impacting the global mobility ecosystem

From September through October 2023, we surveyed more than 27,000 consumers in 26 countries to explore their opinions on a variety of critical issues impacting the automotive sector, including consumer interest in electric vehicles (EVs), brand perceptions, and connected technology adoption. Our 2024 Global Automotive Consumer Study provides important insights that can help companies to better position and prioritize their business strategies and investments this year.

Four key trends emerged in our 2024 report:

1. Slowing EV momentum may be putting current decarbonization timelines in jeopardy.
2. A significant number of consumers are thinking about switching vehicle brands.
3. Interest in connectivity features may not fully translate into revenue and profit.
4. Younger consumers are interested in vehicle subscriptions, as a growing number of them question whether they need to own a vehicle going forward.

Want Canadian findings from our 2024 Global Automotive Consumer Study? 
Please contact Ryan Robinson, our Automotive research leader.