Younger consumers, committed to their mobile devices, are looking forward to using 5G technology mostly for streaming video, VR/AR entertainment and multiplayer gaming with social features.
WHILE some people are looking forward to 5G so they can more easily stream on their home networks, younger consumers envision taking most of the technology’s benefits with them wherever they go. Deloitte’s recent Connectivity and Mobile Trends Survey suggests that once 5G is broadly available, millennials and Generation Z (consumers approximately 14 to 36 years old) could drive demand for a variety of consumer technologies.1
Close to half of millennial and Gen Z respondents said that 5G will allow them to watch streaming video on their mobile devices more than ever before. The number of millennials watching digital and online video has already surpassed those watching traditional TV and many of them tend to watch videos offered through social platforms.2 Our survey found that these younger consumers also typically own the largest number of connected devices. All of these factors point towards increased streaming activity among millennials and Gen Z when 5G is widely available.
When it comes to gaming, smartphone is emerging as the most-preferred device, surpassing PCs and consoles. Deloitte’s Digital Media Trends survey (13th edition) finds that about 73 per cent of Gen Z and 67 per cent of millennials play games on their smartphones.3 Because both Gen Z and millennials are “social savvy,”4 it’s unsurprising that they have greater affinity for multiplayer games that incorporate social features. These games have morphed into social avenues where they can hang out virtually with families and friends.
With 5G literally in their hands, roughly one-third of millennials and Gen Z said 5G will change the way they consume entertainment services such as virtual reality (VR) and augmented reality (AR). For example, 5G’s low latency and higher bandwidth can help deliver a mobile VR gaming experience on par with what consumers typically experience over the internet via high-end home PCs.5 Similarly, in the field of education, VR/AR promises to provide immersive learning experiences, allowing students to collaborate virtually with peers and co-create content across digital media platforms.6
With 5G likely to change how millennials and Gen Z use their mobile devices, telecom and media companies can address these generations’ evolving needs by:
By following these steps, telecom and media companies can begin addressing the unique needs of two demographic segments that are shaping the future of consumer technology usage.
Deloitte’s Technology, Media & Telecommunications (TMT) industry practice brings together one of the world’s largest group of specialists respected for helping shape many of the world’s most recognised TMT brands—and helping those brands thrive in a digital world.