Media companies have an enormous opportunity to capitalize on the intangible assets they create. These include intellectual property (IP) rights such as copyrighted content, patented online and mobile delivery methods, trademarks and trade secrets, and other assets such as data, brand reputation, strategies, and customer and business relationships.
Major media firms should conduct detailed portfolio analyses to understand what is most valuable to them and why. In our new perspective, Deep value creation for media companies through Intangible Asset Management, there are a number of actions to consider.
Deloitte’s IP Advisory practice leverages its deep IP experience, market and analytics capabilities, and transaction experience to assist clients throughout the IP lifecycle―everything from helping companies design a framework to identify and evaluate their IP, to exploring competitive intelligence and market developments to help monetize assets, and bringing parties together to execute transactions or collaborate effectively.