Macro trends, from the integration of digital and physical channels to the sunsetting of third-party cookies, are upending the marketing function. What can brands learn from their highest-growth counterparts to thrive?
Marketers are constantly evolving with the world around them. If last year was about responding to an unprecedented shock, this year is about recovering and, for those best positioned, thriving in this customer-centric world.
Cut through the noise and resonate with customers by making a holistic commitment to purpose. See how high-growth brands gain a competitive advantage through a holistic purpose.
Consumers shop more with brands that make a commitment to addressing social inequalities. Winning over your future customer takes a commitment to DEI both in front of and behind the camera.
A majority of the college-educated workforce shifted to remote work during the pandemic. Marketers can integrate this new talent pool to fill skill gaps, bring in more diverse thought, and get geographically closer to their business partners.
Growth leaders are rethinking customer marketing and data strategy in a rapidly changing digital world that will increasingly shift to first-party data strategies.
There’s a delicate balance between being helpful and invasive when it comes to consumer data. For marketers, this means carefully designing data-driven experiences that foster trust and create customer value.
Executives look to hybrid to create more personalization, innovation, and connection. Consumers, especially younger ones, are interacting with and purchasing from brands on emerging channels.
Brands can combine Artificial Intelligence and customer service to deliver a true end-to-end experience.
Discover more insights and findings by reading the full report or a specialized version of the 2022 Global Marketing Trends report