Transforming technology while navigating disruption
Digital transformation is more continuum than destination, the further we go, the better prepared we are to adapt and thrive in the face of change and uncertainty. With technology, the future always starts now. Every minute counts. But digital transformation can be a daunting prospect for many organizations especially in the midst of a pandemic.
Local systems can, of course, be tweaked with comparatively little disruption, but there is no easy shortcut to the systemic digital transformation the operation really needs. Until the pandemic struck it had been tempting for many to see such an initiative as a long-horizon project stretching enduringly into the future. But that horizon has since accelerated into view faster than anyone could have imagined, exposing those organizations least prepared for it. Compound this with the disadvantage of not having the quick, responsive customer insight that better technology would have provided and some big names have reached unstable tipping points faster than anyone expected. Meanwhile, those with well-developed digital capabilities have been systematically future-proofing their organizations with faster, cheaper and more flexible ways of working, making them more alert and better co-ordinated in their ability to respond and thrive through adversity. Above all, the latest technologies are enabling them to sharpen their customer understanding and keep them in-tune with evolving needs, whatever the world throws at them. They are the ones that will continue to thrive with resilience though adversity.
Your organization must address three things on the journey towards digital transformation, we invite you to explore on the following tabs:
1.Harnessing customer data
2.Overcoming organizational inertia
3.Focusing on your core strengths