Around the world, COVID-19 is having a marked impact on media supply, consumption, and advertising. Demand for content—streamed, live and multi-playered—is skyrocketing while new content creation, has been largely turned off. This piece examines how some companies are finding ways to engage differently with consumers and the new reality for advertisers now having to reexamine their campaign spend and strategy during this time of social distancing.
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Last updated: 3 April, 2020