Smart businesses need a strong foundation: a compelling strategy, robust forecasting, clear communication with key stakeholders, a decisive plan of action and to know that, whatever happens, cash is king.
Some buildings are built to last; others do not withstand the elements over time. Just as structures built with age-old, classical principles are often the most resilient, the fundamental disciplines underpinning business success remain unchanged, even in the face of the COVID-19 induced economic downturn.
In a turbulent economy, cash is king. Keeping the lights blazing and your doors open to new opportunities resides on your ability to access capital and maintain confidence and liquidity as needed. Driving efficiencies through digital innovations, releasing cash from underutilized assets and ensuring that debt levels are managed appropriately will ensure your business remains clear of the key impediments to momentum, and will make refinancing for ongoing maintenance, innovation and growth far easier.
While keeping a close eye on your performance and financing, it pays to continually challenge the status quo. Just like a leaking roof can create damp which spreads with no outward signs that anything is wrong, one underperforming division or product – if not addressed quickly and decisively – can bring bigger and more profound problems to your business, that would otherwise require major renovations instead of quick fixes. And just as some architectural styles today look awkwardly dated, some business models were quite obviously designed for another time and may be best dismantled and rebuilt, rather than repaired or reinforced.
Above all, your business needs to be strong and resilient in the face of the inevitable season of storms that will continue to batter the global and local economy. COVID-19 has radically reshaped the environment in which executives need to view their organization’s fundamentals and future as they renovate or rebuild for a new normal.
- Andrew Grimstone, Global Restructuring Leader
Much of the attention has gone to the heavy impact the pandemic has had on certain businesses, most notably those tied to travel, live entertainment, and bricks-and- mortar (non-essential) retailing. However, there have also been winners. Grocery stores have seen strong new demand, and largely digital businesses are surging, particularly those focused on working-from-home, entertainment, home delivery, and education.
Consequently, businesses will be emerging from this crisis in very different positions. Some will have been hibernating, others will have been booming. Some will be advantaged by the dramatic changes in consumer behavior that in many instances seem likely to be lasting, while others may be badly disadvantaged.
This page compiles insights on a range of sectors that can help you act in this crisis with empathy and action.
Explore more by viewing our sector specific insights here.