Barbara is the global head of Deloitte Digital. In this role, she empowers clients across industries and around the globe to drive growth through customer and brand strategies, marketing, sales and service transformation and product innovation.
Prior to this role, Barbara served as Deloitte Digital's Chief Commercial Officer, and global marketing and commerce leader, helping clients build loyal B2B and B2C relationships across customer acquisition, service, and retention programs. By championing innovation, strategy, and design, she helped brands deliver a more human-centered experience, ensuring their customers and employees felt seen, heard, and valued across all touchpoints.
Barbara has more than 30 years of digital transformation experience, helping businesses evolve and grow with strategy, creativity, and leading-edge technology solutions. With a deep-rooted understanding of the industry, client challenges, and the competitive landscape, she leverages her expertise to uniquely position the value propositions that showcase the full depth of Deloitte Digital.