Roughly four decades after the introduction of the first mobile phone, almost every developed country surveyed has at least 90 percent mobile phone penetration. Mobile has become increasingly pervasive and indispensable, with consumers the world over enthusiastically embracing its potential. Our second edition of the global mobile consumer trends report highlights consumer attitudes towards mobile technology from across a range of developed and developing countries.
Six key trends driving mobile use and consumer activity in emerging and mature economies:
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Emerging markets are surpassing developed markets in device ownership and usage. Learn more in our executive summary, and contact us for the full report.