Digital Commerce in the Supermarket Aisle
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The Deloitte Consumer Review – fifth edition
The viewpoints presented in this report are the culmination of a thorough look at both consumer market research and the CPG executive perspective. This report takes a close look at the behavior of online shoppers as well as the digital commerce strategies of CPG companies. It also discusses the capabilities that could help companies deal with the challenges typically encountered in the digital realm that could make the difference for e-commerce success.
We and others have written about the “smarter shopper”, “changed consumer” and “rewired consumer all with messages about what the future may hold. Similarly, a lot has been said about the growth of ecommerce retail, direct-to-consumer store fronts, and technology-enhanced in-store experience.