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The Mass Affluent Market - Changed Perspectives


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As traditional wholesale and retail lines of business face margin compression from the current interest rate environment and continued pressure on fees, many wealth management firms are seeking to garner greater market share in the mass affluent market. For those firms, the appeal of pursuing a market that encompasses millions of potential customers versus hundreds of thousands seems clear – Forrester Research estimates that 40 million people in America have assets of $100,000 to $1 million (excluding the value of their home).

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Published: 2012-10-30

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