Beyond the hype: the true potential of mobile
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The Deloitte Consumer Review – fifth edition
The Deloitte Consumer Review series aims to provide an insightful and impartial view of selected consumer trends that we believe will have a significant impact on Consumer businesses.
In our fifth edition, we examine the emergence of the mobile consumer as smartphone ownership reaches critical mass and proves to be the biggest disruption to business activities since the rise of the Internet.
Mobile is transforming the way businesses serve their consumers and it is critical for them to develop a robust mobile strategy. Businesses need to adapt to the way consumers are using their smartphone to shop for products and services or simply to interact with brands. Those that can anticipate consumer expectations and develop solutions will be best placed to compete.