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Emerging Markets: Hidden Heroes

The next generation of retail markets

International retailers seeking growth opportunities in emerging markets should keep several African countries on their radar. This new report, by Deloitte and Planet Retail, pinpoints Algeria, Kenya, Morocco, Nigeria, and South Africa as the five African markets representing the brightest opportunities.

The first annual Hidden Heroes report identified the most attractive emerging markets for retailers, beyond China. The other BRIC economies of Brazil, Russia, and India led the way, along with rising stars such as Indonesia and Turkey.

This year’s report looks further ahead at the next generation of emerging retail hotspots. In addition to the five African countries, the report highlights Kazakhstan, Pakistan, Peru, Serbia, and Vietnam. 

Each of these markets is set to experience rapid retail development in the coming years, aided by the growing presence of global retailers and a handful of strong local players.



Mennolt Beelen

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