Gaining tractionWill consumers ride the electric vehicle wave? |
Global Electric Vehicle research
Deloitte Touche Tohmatsu Limited (DTTL) Global Manufacturing Industry group conducted a global survey to explore consumer adoption of electric vehicles (EVs). The online survey captures the views of more than 10,000 consumers across the Americas, Asia and Europe. Within Europe, 4,760 consumers in seven countries - Belgium, France, Germany, Italy, Spain, Turkey, and UK - were surveyed from 28 January to 10 February 2011. To qualify for the survey, potential respondents had to be 18 years of age or older and to have a driver's license. The survey asked respondents, among other things, how likely they would be to consider buying or leasing an electric vehicle when they buy or lease their next vehicle (assuming that electric vehicles were readily available) and how likely they were to actually buy or lease an electric vehicle. The research analyzed the characteristics and opinions of three groups based on their purchase interest : Potential first movers are consumers who are most likely to buy or lease an EV; Might be willing to consider are consumers who are interested, but less likely to consider an EV; and Not likely to consider consumer who would not be interested in buying or leasing an EV.
Gaining traction
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