This site uses cookies to provide you with a more responsive and personalised service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print page

OnStar: Connecting to Customers Through Telematics


Under the direction of CEO Richard Wagoner, General Motors (GM) had launched a number of initiatives to integrate its demand and supply chain operations and systems, which would move GM toward building a digital loyalty network (DLN) to increase efficiency and profitability. By maintaining one-to-one relationships with customers, OnStar was a market advantage that increasingly helped GM sell more cars and trucks. OnStar was also helping to strengthen customer loyalty and improve the efficiency of operations-key components of a DLN. Indeed, efforts to orient its business around customers rather than products were imperative for GM’s ongoing success.

Page Last Updated


Follow us


Talk to us