Consumer Protection Act
How it challenges businesses
As of the 1st of April 2011, South African consumers became some of the most protected in the world, thanks to the implementation of extremely progressive legislation which is comparative to those of developed markets. Overview of the Act Broadly, the Act seeks to protect consumers who are natural persons and small businesses. It covers most areas of conduct for businesses including agreements, warranties, direct marketing, product liability, advertising, sales, exchange of goods, rentals, services and goods. And, for the average South African, who is weary of poor service delivery, they will be pleased to know that ‘goods’ includes gas, water and electricity. The intention behind the legislation is to promote a culture of consumer rights and responsibilities, as well as to encourage business innovation and enhanced performance. In addition, it is hoped that the new legislation will improve access to, and the quality of, information that will enable consumers to make informed choices and protect them from hazardous goods.