The Consumer Protection Act (“the Act”) was signed into law on 29 April 2009. The Act will be phased in allowing businesses 18 months to implement procedures to comply with the Act.
The Act constitutes an overarching framework for consumer protection with one of its purposes being preventing exploitation or harm to consumers. The implications for business are significant. South African consumers are now amongst the most protected consumers in the world. Accordingly, non compliance by suppliers can mean hefty fines, serving a jail sentence or both.
Deloitte Legal has designed a Consumer Protection Act Solution aimed at gearing your business to be compliant with the Act through the implementation of optimised solutions in each of your business areas which are affected.
Download now - Consumer Protection Act: Precedents and Insights - By Candice Holland
There are at least 25 provisions in the Consumer Protection Act which touch on marketing, including provisions which impact direct marketing, price disclosure, promotional competitions, customer loyalty programmes and general standards for marketing of goods and services.
The primary method of ensuring a structured approach with the maximum chance of success, is providing the organisation with guidelines on how to navigate the complex legal provisions.
Deloitte has deep experience in providing advice in interpreting the Consumer Protection Act, including drafting the Regulations to the Consumer Protections Act on being appointed by the Department of Trade and Industry. This, coupled with our extensive experience in implementing compliance solutions at organisations, has resulted in significant learnings on how to best achieve compliance.
Download the CPA for Marketers document for more information.