One-Deloitte offering

Deloitte has advised companies on how to drive their digital presence for internet, social media and mobile technologies, with a specific focus on their target market.

In these projects, we focused on the business drivers for the digital strategy and designed programs that addressed the external engagement with customers and collaboration of employees internally. We will enable our client to understand their clients in a different way.

It is a multi-disciplinary offering that would look at the business from all angles to ensure that the proposed digital media strategy would provide the required business efficiencies and intelligence. This would enable more relevant and strategic business decision making.

Aligned with the fast moving nature of these technologies, Deloitte assisted these companies with the development of an operating model

to implement the strategies
encourage innovation
mitigate the associated risk

With these operating models in place, these businesses are able to leverage their internet platforms and measure the business results that are enabled through the various digital channels.

In order to develop the initial insights into the customer behaviour, Deloitte uses market analysis of social media platforms to determine the overall themes. This is complemented with a technology adoption view of the target market, by analysing the handsets that are used by the majority of the market. This provides a clear view of which projects should be prioritised over others and ensures effective return on investment.

The overall theme has been to bring the business closer to its target market and derive valuable client insights through data analytics and develop the brand loyalty in a scalable way. In the process Deloitte has been able to transform the hype out of social media into measurable results that businesses can use.

The Deloitte approach is outlined as follows:

Deloitte Social Media Implementation Framework
Process	Step1 As-is Assessment	Step 2 Vision Development	Step 3 Strategy	Step 4 Vision & Road Map Planning
Base Product Activities	Analyzed Social Media activities conditions and strategy Analyzed technology and IT infrastructure Overview of customers and social media target segments	Identified industry best practices and latest trends Created shared social media vision aligned strategy and strategic conditions	In-depth insights on target segment requirements Developed social media strategy based on business and customer requirements and identified gaps	Detailed Strategy Agreed roadmap for social media strategy implementation taking into account necessary budgets and resources
Complimentary Service Offerings	IT Security Deloitte Analytics Human Capital Strategy & Innovation	Strategy & Innovation Knowledge Management Change Management Risk Management	Knowledge Management Technology Integration Change Management Deloitte Analytics/ SOMs IT Security IT Governance Legal Services Risk Management	Legal Services Change Management IT Security Services Deloitte Analytics

Key Contacts

Andre Hugo
Director
Direct: +27 11 5174610
Email: anhugo@deloitte.co.za

Greg Comline
Senior Manager
Direct: +27 825614063
Email: gcomline@deloitte.co.za

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