Digital Media - Thought Leadership |
Social Media in companies
The online relationship with the market
After the breaking down of physical barriers fueled by the Internet worldwide, access to information has become much easier and faster. At the Web, connected customers have gained more bargain power and they play now the role of decisionmakers that interfere in the reputation of suppliers, influencing and being influenced by other people navigating online in the internet.
Download Social Media in Companies
Social Media at Deloitte
Participation, communication, transformation
Clearly social media is about socialising in communities online – sometimes leading, sometimes connecting and sometimes following.
It isn’t a monologue, one group or business, talking to a passive audience. Rather, social media is a collective. Many people talking to many. And being able to do so, when they want, where they want, and how they want.
Download Social Media at Deloitte
Social Media in the Insurance Industry
A view from the inside
In this report, we examine the corresponding strategies companies should consider taking in support of their efforts to raise their game in each of these four aspects of relationship management. Specifically, we take an in-depth look at ways carriers can:
- Help producers meet their goals
- Enhance service delivery
- Forge deeper relationships
- Customise service
Download Social Media in the Insurance Industry
Social Networks in the Life Sciences industry
New insights about social networks in the life sciences industry
With half a billion Facebook members and 75 million Twitter users1 speaking about products and opinions, there is an overload of stories about companies using internet enabled social networks2 – or groups of people on a specifi c World Wide Web address who share, modify, and view information3 – to reach consumers. These formidable numbers – and a healthy dose of hype – suggest that companies would do well to “tweet, friend, or get out of the way.” But in the life sciences industry, things are not that simple and the line between hype and hope is a thin one.
