By Mehrdad Baghai and James Quigley, with Ainar Aijala, Sabri Challah, and Gerhard Vorster


One of the most formidable challenges of business leaders is getting large groups of people to work productively towards a common purpose. For the past two years Deloitte Touche Tohmatsu Limited (DTTL) has invested in a global research project to study this challenge and identify the conditions that lead to effective collaborations in a wide range of fields. The result is As One: Individual Action, Collective Power (Portfolio Penguin; 3 February 2011) by Mehrdad Baghai of Alchemy Growth Partners, and James Quigley, Global CEO of DTTL, with Ainar Aijala, Global Managing Director, DTTL Consulting; Sabri Challah, Vice Chairman and a senior partner in the Human Capital practice of Deloitte LLP in the United Kingdom; and Gerhard Vorster, DTTL Regional Managing Director for Consulting in Asia Pacific and the Chief Strategy Officer at Deloitte Australia.
Five letters … two words … one idea that can help you realize the full power of your people
— CIO Insight names As One among the best 11 business books (ranked #5) in 2011
"Acting 'As One' is the key to unleashing productivity, the potential of people, and the inspiring power of purpose. I recommend this book to every leader − and to every individual who wants to be part of something bigger than him- or herself."
—Robert A. McDonald, Chairman of the Board, President and CEO, Procter & Gamble
"Baghai and Quigley nail it right on the head: creating a collaborative environment that facilitates collective behavior is essential to achieving results in today's technically sophisticated and globally complex environment. This book is grounded in compelling research and is beautifully presented. A 'must read' for leaders who are looking to develop a more effective mental model for how to capture the power of collective behavior in their organization."
—Roger Connors and Tom Smith, authors of the New York Times bestselling The Oz Principle and Change the Culture, Change the Game
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