CFO Programme overview
Over the past 6 months we have seen the CFO programme evolve into an integrated programme. What was once an annual CFO survey and FD forum has now developed into a annual programme targeting CFO’s in a co-ordinated and strategic approach. The CFO Global firm vision is “to be recognized as the pre-eminent advisor to the CFO”. All marketing activity is therefore based on:
- CFO Trusted Advisor: Create and Foster individual trusted advisor relationships between CFO’s and our Partners
- Relationships: Build trust and sustainable relationships with CFO’s
- Connectivity: Connect CFO’s to each other and to Deloitte
- Eminence: Say something new and relevant relating to the CFO agenda
- Delivery: Deliver value to the CFO through a ‘One Deloitte approach’
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The Deloitte 2012 CFO Survey 2nd Edition The South African economy is spluttering along with growth hovering around the 3% level and expectations for GDP growth over the next three years have slipped since our last Deloitte CFO Survey in the first quarter of 2012. An upbeat message is the take-out from this Deloitte CFO Survey: businesses are investing for a future turnaround in the economy. CFOs are adopting a varied strategy to deal with the multiple challenges posed. CFOs are questioning the future and trying to determine how they can best play a part in assisting their organisations to create value in this environment of uncertainty. |
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The Deloitte 2012 CFO Survey 2nd Edition: Infographic Shift from survival mode to growing business, that is the underlying story the results of the 2nd edition of the 2012 CFO Survey. See the story expressed pictorially. |
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Rather than stabilising since our 2011 CFO Survey, the global economy has become even more unsettled. In the wake of a sovereign debt crisis, the European economy is showing distinct signs of sagging, a fact which has overshadowed the H1 2012 CFO Survey conducted during January and February 2012. Reflecting this slowdown in the Eurozone – China’s largest trading region – the Chinese economy is also flagging with manufacturing production slipping for five months. |
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The South African economy has endured a significant, albeit short-lived, recession. Analysts and commentators are taking positions as to whether this will become a “double-dip” phenomenon when GDP growth slips back into negative territory. In the words of SA Reserve Bank Governor Gill Marcus “We are not in a normal cyclical downturn.” |
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Deloitte has created a powerful CFO Transition Lab experience to help newly appointed CFOs make an efficient and effective transition. This one-day experience is based on Deloitte’s extensive research on CFO transitions which found that the three critical resources a transitioning CFO must manage are:
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There is no standard background for becoming a CFO — and no magic formula for success. Some individuals are elevated to the role from within an organization, others are hired from outside. Some have a few days to prepare, others have weeks or months. Some land in public companies, some in family-owned businesses, some in government agencies. All these differences make every CFO journey unique, despite some common threads. |
Rodger George
Director
Tel: +27 (0)11 209 6419
rogeorge@deloitte.co.za
Sumarie Malan
Manager
Tel: +27 (0) 12 482 0156
smalan@deloitte.co.za
Saint-Francis Tohlang
Junior Consultant
Tel: +27 (0)11 209 8766
stohlang@deloitte.co.za
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