Survival of the fastest
Tv's evolution in a connected world
Television is characterised by constancy and change. It delivers consistently high quality entertainment and information to millions of homes in Europe against a backdrop of unrelenting change. Consumer behaviours, business models, underlying technologies and the needs of adjacent sectors such as telecommunications evolve untiringly.
The difference between surviving and sinking hinges on each broadcaster’s ability to respond to the multiple concurrent changes affecting it. Executives need to know what to react to, with what measures and when.
This year’s report looks at five elements of change that have emerged or accelerated in the last year and which we believe the industry should be cognisant of:
Big Data – the raw material of the digital era – provides multiple opportunities for the TV sector. But there are costs, and limitations, to its application. We look at how big data can be used, and with what caveats, to bolster advertising and programme making.
The second screen is now ubiquitous in Europe: broadcasters need to determine how best to harness the devices’ popularity and how their usage might threaten TV’s business model. We look at the current impact of second screens on viewing behaviour and the public’s reaction to dedicated TV apps.
Digital Dividend 2.0 - A further, post digital switchover, reallocation of spectrum is being planned for, which will result in the TV sector ceding further frequency. We look at the implications of a second digital dividend for terrestrial broadcasters, mobile operators and government.
Ultra high definition’s first year – Technological evolution has been a hallmark of the industry since the first broadcast, and in the last year one of the most significant progressions has been the commercialisation of ultra-high definition (4K) television. We assess 4K’s first year performance.
The television gets super connected – Making televisions connected is a key industry dynamic. This cost of this is falling fast, with streaming video peripherals now available from 12 British Pounds. We look at how the proliferation of these devices might change consumption. The remit for European TV executives is broad; we hope that this report is a useful input into understanding and responding to these diverse, inter-related developments.
It may no longer be good enough just to be fittest to win: being fastest is the new imperative.
Download the full report - Survival of the fastest