The Business PlanHow to win your investors' confidence |
By Gerald Schwetje and Sam Vaseghi
This book provides the essentials for writing successful business plans. Readers learn the skills, competencies and tools required for planning and developing a business project and conveying their message to potential investors and stakeholders. Each section closes with a set of crucial key questions that provide a roadmap for aspiring entrepreneurs. Schwetje and Vaseghi's methods and best practices have been applied over the course of many management consulting engagements. Their pragmatic emphasis and self-taught approach make the material accessible even to readers with limited business expertise.
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