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The Middle East Point of View issue #4

Wikileaks: who is(n't) safe?
Mark Dunn

In light of the Wikileaks disclosures and the huge publicity they have engendered, what should companies do to protect their data?



Export controls and the new Iranian sanctions
Justin Whitehouse, Pablo Lecour, Daan De Vlieger and Stacey Toder

Export controls and the new Iranian sanctions are compulsory laws and regulations that have the potential to affect all industries and every part of the business supply chain. In order to avoid violations and their subsequent penalties, companies should be aware of these laws and regulations for all relevant jurisdictions and implement comprehensive and effective compliance policies.



Knowing me, knowing you: the rise of social media and its effects on brand image
Maya Rafii Zaatari

Social media and networks are increasingly permeating company life, offering business of all sizes a channel for their marketing, communication and recruitment strategies and allowing them to reach larger audiences across geographies and generations. But whilst social media may provide a great portal for business, companies should be mindful that what lies behind the door may pose a big threat to their brand image.



 Hospitality 2015: game changers or spectators?
Alex Kyriakidis and Robert O'Hanlon

The next five years will herald the era of a consumer-led brand focus for the hospitality industry. Consumers are changing faster than ever in both attitude and behavior. Adoption of the right strategy presents the Middle East region with an opportunity to be a game changer in the global tourism industry.




A balancing act: a look at the property markets in the GCC
Robin Williamson

A rate of over-supply in the property market can be beneficial. But how much is too much? And what are the effects of too much available property on the market?


Integrating distressed assets: Creating value from a mix of opportunity and risk
Tom Williamson, Kevin Charles and Bob Glass

As the economy improves and M&A growth recovers, the move to purchase distressed assets (assets that are in default, under bankruptcy protection or heading toward such a condition) has become a significant vehicle for growth by acquirers. Transactions involving distressed assets tend to be significantly discounted and can represent the deal of a lifetime.



Internal audit in the public sector: The quiet revolution
Hani Mounir Khoury

The role of internal auditing can be identified as involving three main elements evaluation and improvement of risk management, control and governance processes. Auditors use tools such as financial audits, performance audits and investigative and advisory services to fulfill each of these roles.



Is there a PR manager in the house?
Ayad Nahas

There are those who ascribe to the adage that there is no such thing as negative publicity. But perhaps better than negative publicity is 'free publicity', otherwise known as PR. How well do companies in the Middle East understand Public Relations and how can they make use of its full potential for their business?
Mind the gap: A perspective on increasing risk exposure across the education sector in the GCC
Mohammad Dabeer Rasul

Increased spending on education coupled with the dire need for enhanced governance, internal control and risk management systems, are raising the risk profile of the education sector in the GCC today. What should governments do?


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