Retail Global Expansion
The journey starts at home
With today’s volatile market, it may be difficult for retailers to see the silver lining. However, despite a struggling economy and cautious consumers in the U.S. and abroad, global expansion opportunities do exist for those willing to move now. While there is no “one-size-fits-all” path to expansion, finding one’s way should always start at home.
In the current economic climate, new expansion targets may suddenly be within reach, which could position a retailer to rebound more quickly, gain a foothold in a growing market, or capture the coming upturn. Retailers who are able to seize the marketplace opportunities inherent in difficult economic times are investing in global expansion as a path to long-term growth. Our latest article, “Retail Global Expansion: The Journey Starts at Home,” explores how for those retailers considering international expansion, it is essential to take a thorough inventory of the organization’s unique capabilities, resources, and goals. By doing so, the retailer may be better positioned to create a framework by which market-entry vehicle options can be evaluated, measured, and prioritized.