The Store is Dead. Long Live the Store
While no longer the only place where retailers and customers connect, the physical store remains central to many consumers’ shopping experiences. But to stay competitive, retailers should develop a store strategy that aligns talent, physical space, processes and technology to meet the changing demands of their customers.
"The store is dead. Long live the store," explores the evolution of the store, from the neighborhood general store of the early 20th century to tomorrow’s customized, seamless, omni-channel experience – Store 3.0TM. We discuss:
- The changing customer and what they’ll expect from their future shopping experiences
- Steps retailers can take to enhance their brick-and-mortar stores with the customization and accessibility offered by virtual stores
By starting with a smart store strategy and following through with the right talent, physical space, processes and technology, retailers can work toward building the store that will attract the loyalty and wallet of tomorrow’s tough customers.