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DTCF Advises on the Sale of Instadia A/S

DTCF closes another middle market cross-border transaction

Deloitte & Touche Corporate Finance (DTCF) assisted Deloitte Corporate Finance in Denmark* (Deloitte Denmark) in its provision of lead advisory services to Instadia A/S (Instadia) on the sale of all of its outstanding shares to Omniture, Inc. (Omniture).

Omniture and Instadia combine deep Web analytics and online marketing expertise, uniting a customer base of leaders across virtually every vertical industry. Omniture adds more than 200 customers and over 30 sales and client services professionals, increasing the depth and breadth of enterprise-class customer service and support.

About Instadia and Omniture
Based in Copenhagen, Denmark, Instadia is a leading provider of on-demand Web analytics solutions to enterprise customers in the automotive, banking and insurance, e-commerce, media, telecommunications, and utilities and public service industries. More than 200 companies use Instadia ClientStep, representing over 3,000 Web sites throughout Denmark, Germany, Sweden and the UK.

Based in Orem, Utah, Omniture (NASD:OMTR) is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information to gain critical business insights into the performance and efficiency of marketing and sales initiatives. Omniture has a current market capitalization of nearly $750 million.

*Deloitte Corporate Finance is a subsidiary of Deloitte Financial Advisory Services A/S, the member firm of Deloitte Touche Tohmatsu in Denmark.

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