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DTCF Completes Middle-Market Food and Beverage Deal

Highlights DTCF’s complex carve-out transaction experience


Deloitte & Touche Corporate Finance LLC (DTCF) is pleased to announce its role as exclusive financial advisor to Kraft Foods Inc. in the sale of its Fruit2O water and Veryfine juice brands and related assets to Sunny Delight Beverage Company a subsidiary of J.W. Childs Associates, L.P. Terms were not disclosed.

This transaction highlights DTCF’s deep coverage of the food and beverage sector and experience in completing complex carve-out transactions.

About Fruit2O, Veryfine, Kraft and Sunny Delight 
The Fruit2O water and Veryfine juice brands provide consumers with a variety of healthy beverage alternatives. Fruit2O flavored water is the original zero calorie flavored water and is available in eight distinct flavors. Additionally, Fruit2O has a complete line of functional water products designed to serve one of four distinct functions. Veryfine consists of 100% juices, juice cocktails and juice drinks. Products are available in multi-serve and single-serve bottles and cans, in a variety of flavors.

Kraft Foods is one of the world’s largest food and beverage companies, with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live.

Sunny Delight Beverages Company manufactures fruit-flavored beverages in the United States. It offers fruit punch and orange blends. The Company was founded in 1983 and J.W. Childs Associates, L.P acquired Sunny Delight from Procter & Gamble Co. in 2004.

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