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Technology, Media and Telecommunications

Predictions 2011



These Predictions are based on extensive research, including conversations with industry executives, insights from industry and financial analysts, and contributions from TMT specialists at Deloitte's member firms around the globe.

This annual publication presents Deloitte's view on 18 major trends that are likely to have significant medium- to long-term implications for companies in TMT and other industries. For example, two of this year's trends are the evolution of battery technology and the continued popularity of television, both of which are likely to be relevant for companies in many sectors.

Our goal is to spark discussions around important topics that may impact your organization. We provide a view on what we think will happen and the implications are for various types of companies.

Technology Predictions

• Smartphones and tablets: more than half of all computers aren’t computers anymore
• Operating system diversity: no standard emerges on the smartphone or tablet
• Tablets in the enterprise: more than just a toy
• eGov: from option to obligation
• Online regulation ratchets up, but cookies live on
• Squeezing the electrons in: batteries don’t follow Moore’s Law
• Hydrogen comes out of hiding: the alternative alternative energy source

Media Predictions

• Television’s “super media” status strengthens
• DVRs proliferate! The 30 second spot doesn’t die!
• Push beats pull in the battle for the television viewer
• Social network advertising: how big can it get?
• Games go online and on sale: the audience grows, but at what price?
• Keeping the life in live: A&R diversifies
• Pop goes pop-up: Music retail goes seasonal and temporary

Telecommunications Predictions

• Getting to 4G cheaply: will many carriers opt for 3.5G instead?
• Wi-Fi complements cellular broadband for “data on the move”
• What is “in store” for Wi-Fi: online comparison shopping on aisle 3
• Video calling: the base goes mainstream, but usage remains niche