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Mid-Market Perspectives

Growth enterprise services

Welcome to the Mid-Market Perspectives Blog

Our Deloitte Growth Enterprise Services practice is committed to providing insights on mid-market issues and trends and other news we think may be of interest to you. Our goal is to host an interactive platform that promotes dialog about what matters most to you and your company. We welcome this opportunity to connect directly with mid-market companies and invite you to share your voice on our blog pages.

D. Roger Nanney
Vice Chairman, Deloitte LLP
National Managing Partner
Deloitte Growth Enterprise Services

Latest blog post

The changing technology landscape for mid-market companies

Posted August 18, 2014

The following guest blog by Irwin Goverman, principal, Deloitte Technology Strategy and Architecture Services, Deloitte Consulting LLP, highlights some of the key findings in our new survey-based report,
Technology in the mid-market: Perspectives and priorities.

There is increasing recognition among mid-market companies of the pivotal role that technology can play in achieving their business goals. Results from Deloitte's second annual mid-market technology survey show that cloud-based solutions and business analytics tools that offer "large corporation solutions" to mid-market enterprises can enhance operational capabilities, boost productivity and provide competitive insights.

How has the technology landscape changed for this market segment?

  • Half of the executives surveyed say their companies are currently using or migrating to cloud-based solutions.
  • Forty-one percent of respondents say their leadership now views technology as a "critical differentiator and key to growth," while another 38 percent view it as "a strategic investment."
  • Fifty-eight percent report their company's technology spend as higher or significantly higher in 2014, compared to 45 percent in 2013.
  • Thirty-six percent of respondents are dedicating at least half of their IT budgets to implementation of new technology versus maintenance of existing systems.
  • More companies are using data analytics to convert vast amounts of client and transactional data into targeted marketing campaigns that focus on consumers. However, 27 percent of respondents cite the challenges of dealing with large quantities of unstructured and social media-based data as a significant hurdle in using analytics.

The survey findings also support the notion of technology becoming a great equalizer for mid-market companies. Cloud computing is playing an even greater role in customer-facing operations, with a growing number of firms investigating and employing cloud solutions for their sales and customer management business functions.

Respondents acknowledge there are still challenges, including one-quarter of executives who say it's difficult to keep up with the rapid pace of change in the technology landscape. And similar to last year's survey findings, about one-third of respondents expressed continuing concerns about the security of the data and services provided by cloud-based solutions.

Looking ahead to the coming year, priorities for technology managers appear to be shifting, as investments in technology by mid-market companies continue to increase and analytics and mobility will increasingly shape business operations. Emerging technologies like additive manufacturing (3D printing) and wearables also may have an impact on mid-market companies in the future, although this year's survey did not show significant adoption.

It's clear from our survey findings that companies that embrace technology and have leadership support are positioned to capitalize on the results. Decisions about what happens next can be shaped by a technology strategy that is forward-looking and considers the opportunities that technology can provide to help increase operational efficiency, boost productivity and provide better connectivity with customers.

Related links

  • Growth for mid-market companies
    Articles in this series focus on strategy, risk and other topics. Read more.
  • Dbriefs webcasts for private companies
    Monthly webcasts provide insights, highlight trends for growing mid-market and private enterprises.
  • Tech Trends 2014
    Annual report explores 10 trends that offer the opportunity to shape tomorrow and to transform "business as usual."

More Archives: Mid-Market Perspectives

  • Taking the pulse of the middle market
    Posted June 19, 2014
  • Conditions ripening for mid-market rebound
    Posted February 5, 2014
  • Is the economic tide turning for mid-market companies?
    Posted December 17, 2013

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